Brighting helped HEMA master omnichannel fulfilment.
HEMA operated multiple systems across channels without a single, real-time view of orders and stock. This limited flexibility in fulfilment, made it harder to detect issues early, and increased the risk of delayed or canceled orders, impacting customer experience and operational efficiency.
Our team enabled the integration of all systems with the Order Management System through HEMA’s custom-built integration layer. This created a centralised order view with real-time stock synchronisation and supported multiple fulfilment options, including ship-from-store, warehouse fulfilment, and click & collect, while remaining flexible for future system changes.
About the project.
Results.
- HEMA now has an full end-to-end transparency across the fulfilment chain, enabling early detection of issues and a significant reduction in order cancellations and delays.
- Improved data insights, allowing HEMA to optimize delivery costs and lead times.
- Smarter decision-making on promotions and stock allocation, resulting in a more reliable and customer-centric shopping experience.
