Retail Lunch · September edition

The Retail Lunch, on the water

Wednesday, 16 September. An exclusive networking event for retail and e-commerce leaders, aboard a private canal cruise through Amsterdam. Three speakers, lunch and drinks included.

Date Wednesday, 16 September

Timing Welcome 11:30 · departs 12:00 · ends 15:00

Location Private canal cruise boat, next to the AWS office

Included Lunch, drinks and complimentary parking

This edition

Aboard a private canal cruise boat

Hosted aboard a private canal cruise boat, this edition offers a unique setting to exchange ideas while cruising through the city. The boat departs at 12:00 from next to the AWS office, where complimentary parking is available, making it easy to arrive by car. Guests are welcome from 11:30, with the event running until 15:00. Lunch and drinks included.

This edition features three guest speakers from leading retail brands who will share practical experiences and lessons learned from the frontlines of digital transformation.

Speakers

Three sessions, from the frontlines of digital transformation

Jeffrey Schouten

E-commerce Director at MS Mode

We start with Jeffrey Schouten, E-commerce Director at MS Mode, who will take the audience through MS Mode's journey: the conversion improvements they are achieving and how they successfully support these across multiple areas through the adoption and implementation of AI.

Carsten Klomp

Co-owner of Brighting

Next is Carsten Klomp, former Omnichannel IT lead and later CIO of HEMA, now co-owner of Brighting. He will explain how to scale Agentic AI across an organization, using the Agentic AI platform implementations at ASICS as real-world examples.

Marcel Visser

Global Retail Lead at AWS

Finally, Marcel Visser, Global Retail Lead at AWS, will introduce Rufus, AWS's latest Shopping Assistant solution, and explore how AI is transforming the future of online shopping.

Whether you're evaluating composable commerce, modernising your technology stack, or exploring how AI can create business value, this is an opportunity to learn from peers, exchange ideas, and expand your network in an informal setting.

Sounds interesting? Register today!

About the Retail Lunch

A quarterly table for retail leaders

Every quarter we bring together a select group of retail leaders for an inspiring gathering focused on the future of composable retail.

Each edition features two guest speakers from leading brands such as HEMA, Asics, and MS Mode, who share real-world stories and lessons learned. Expect lively discussions on topics that matter most right now, including:

01The real benefits of moving away from monoliths like SFCC or SAP Commerce

02How composable commerce enables personalised promotions

03Building a CDP from scratch and what pitfalls to avoid

04Key considerations when selecting a new PIM or CMS

05The role of AI in Retail and preparing for an OpenAI-powered future, where your customers use ChatGPT to find the right product

If you're exploring or already transitioning to a composable setup, this is the place to learn, share, and connect with peers who are on the same journey.

Previous editions

Retail Lunch – November '25.

Register here

Seats are limited and allocated in order of registration. We confirm your place by email, with the boarding location and parking details.

Questions? info@brighting.nl +31 20 210 13 90