We’re excited and proud to partner with one of the most iconic brands ASICS, a global brand well known for its high-performance running shoes and sportswear, driven by innovation and a deep commitment to athlete well-being.

Brighting will support ASICS with their Digital Asset Management (DAM) solution, streamlining digital workflows, reducing search times, automating processes, and improving overall asset ROI!

Additionally, Brighting data analysts are joining the Loyalty and App & Omnichannel teams to enable better discovery, clearer KPI validation, and actionable insights.

Looking forward to building a strong partnership and creating impact together. 👟